Thinking

The 4 Levels of Listening

By Dr. Evans Baiya

So much has changed because of COVID-19, including the needs of your current and potential customers. Now more than ever, companies should be listening to their customers. One of the keys to recovery is truly understanding what your customers need and adapting your offering(s) to their requirements. Your ability to listen will become key to your survival as you innovate through the pandemic economy.

By Jalene Case,

Our responsibilities can toss us around like we’re rafting through white-water rapids without a paddle. Our direction feels like it’s utterly controlled by the river. This is how it can feel when we don’t have a clear vision and goals guiding us to where we want to go.

I knew where I was heading and how I was going to get there before the pandemic hit. And then, for a while there, it felt like I was on a wild river without a paddle! To stick with this metaphor…now I see my path forward and have paddles in-hand to take me where I want to go. Here’s what my route looked like.

By Dr. Lisa Aldisert,

The answer to this question requires action! Reflect on the conversations you’ve had recently with your clients or customers. Do you really know what’s on their minds, or are you making assumptions?

Often, we project our opinions onto our clients. If we are struggling with COVID related problem X, we assume that our clients are also struggling with the same problem.

Although we certainly share similar challenges, the degree to which we can more deeply understand our clients’ challenges will inform the types of solutions we provide for them now and in the future.