The 4 Levels of Listening
By Dr. Evans Baiya
So much has changed because of COVID-19, including the needs of your current and potential customers. Now more than ever, companies should be listening to their customers. One of the keys to recovery is truly understanding what your customers need and adapting your offering(s) to their requirements. Your ability to listen will become key to your survival as you innovate through the pandemic economy.Read More
By Jalene Case,
Our responsibilities can toss us around like we’re rafting through white-water rapids without a paddle. Our direction feels like it’s utterly controlled by the river. This is how it can feel when we don’t have a clear vision and goals guiding us to where we want to go.
I knew where I was heading and how I was going to get there before the pandemic hit. And then, for a while there, it felt like I was on a wild river without a paddle! To stick with this metaphor…now I see my path forward and have paddles in-hand to take me where I want to go. Here’s what my route looked like.Read More
By Dr. Lisa Aldisert,
The answer to this question requires action! Reflect on the conversations you’ve had recently with your clients or customers. Do you really know what’s on their minds, or are you making assumptions?
Often, we project our opinions onto our clients. If we are struggling with COVID related problem X, we assume that our clients are also struggling with the same problem.
Although we certainly share similar challenges, the degree to which we can more deeply understand our clients’ challenges will inform the types of solutions we provide for them now and in the future.Read More
Dr. Lisa Aldisert, Hr.com, September 2020
An opportunity for leaders to sharpen the saw and up their game.
Virtual leadership is now an essential skill as a result of living through the pandemic. Recent announcements by large tech companies such as Google and Salesforce.com that they expect their employees to work remotely until next summer are harbingers of what we can expect in the near term.Read More
Dr. Evans Baiya, Innovation Management, August 2020
In this article, we’ll look at three ways to engage customers and create products they want to buy right now.
If you have an idea for a product or service but are uncertain about launching something new during the pandemic, rest assured that people are still buying. They are looking for solutions to the unique problems they are experiencing today, and if you have the solution they need, they will buy it. The biggest challenge for business owners right now is breaking through the noise.Read More
Featuring Dr. Jeremy Graves, Boise State, August 2020
Boise State’s LEAD certificate program in the College of Innovation and Design continues to offer classes that help students hone their leadership skills and learn to work in creative and collaborative ways that are prized in any workplace.
Meet a faculty member and a student contributing to the LEAD program’s success and learn about their latest projects: Jeremy Graves. Graves, originally from Boise, worked in Atlanta, Georgia, before venturing back to the Treasure Valley. Graves teaches LEAD 326 (The Practice of Leadership) and brings a unique mix of experiences to the university. Read More
In this short video, Michael McAllister provides insights to apply innovation and explains how ideas don’t have to shake up the industry to have an impact.
Looking to overcome industry barriers, grow, and serve customers? Dr. David Pate, President & CEO of St. Luke’s Health Systems, explains how thoughtful innovation keeps your company ahead of disruption.