How to Make Your Customer Interactions More Effective September 10, 2020 Posted in: Blog, Evans Baiya PhD

The 4 Levels of Listening

By Dr. Evans Baiya

So much has changed because of COVID-19, including the needs of your current and potential customers. Now more than ever, companies should be listening to their customers. One of the keys to recovery is truly understanding what your customers need and adapting your offering(s) to their requirements. Your ability to listen will become key to your survival as you innovate through the pandemic economy.

Read More
Paddle Toward Your Vision August 27, 2020 Posted in: Blog, Jalene Case

By Jalene Case,

Our responsibilities can toss us around like we’re rafting through white-water rapids without a paddle. Our direction feels like it’s utterly controlled by the river. This is how it can feel when we don’t have a clear vision and goals guiding us to where we want to go.

I knew where I was heading and how I was going to get there before the pandemic hit. And then, for a while there, it felt like I was on a wild river without a paddle! To stick with this metaphor…now I see my path forward and have paddles in-hand to take me where I want to go. Here’s what my route looked like.

Read More
What Are Your Clients Thinking? August 20, 2020 Posted in: Blog, Lisa Aldisert

By Dr. Lisa Aldisert,

The answer to this question requires action! Reflect on the conversations you’ve had recently with your clients or customers. Do you really know what’s on their minds, or are you making assumptions?

Often, we project our opinions onto our clients. If we are struggling with COVID related problem X, we assume that our clients are also struggling with the same problem.

Although we certainly share similar challenges, the degree to which we can more deeply understand our clients’ challenges will inform the types of solutions we provide for them now and in the future.

Read More

View all blog entries


Communications Checklist For Virtual Leaders September 18, 2020 Posted in: Articles/Media, Lisa Aldisert

Dr. Lisa Aldisert,, September 2020

An opportunity for leaders to sharpen the saw and up their game.

Virtual leadership is now an essential skill as a result of living through the pandemic. Recent announcements by large tech companies such as Google and that they expect their employees to work remotely until next summer are harbingers of what we can expect in the near term.Read More

Let Customers Help You Innovate During COVID September 2, 2020 Posted in: Articles/Media, Evans Baiya PhD

Dr. Evans Baiya, Innovation Management, August 2020

In this article, we’ll look at three ways to engage customers and create products they want to buy right now.

If you have an idea for a product or service but are uncertain about launching something new during the pandemic, rest assured that people are still buying. They are looking for solutions to the unique problems they are experiencing today, and if you have the solution they need, they will buy it. The biggest challenge for business owners right now is breaking through the noise.Read More

Creativity and Outreach: Hallmarks of Boise State’s LEAD Program August 25, 2020 Posted in: Articles/Media, Jeremy Graves

Featuring Dr. Jeremy Graves, Boise State, August 2020

Boise State’s LEAD certificate program in the College of Innovation and Design continues to offer classes that help students hone their leadership skills and learn to work in creative and collaborative ways that are prized in any workplace.

Meet a faculty member and a student contributing to the LEAD program’s success and learn about their latest projects: Jeremy Graves. Graves, originally from Boise, worked in Atlanta, Georgia, before venturing back to the Treasure Valley. Graves teaches LEAD 326 (The Practice of Leadership) and brings a unique mix of experiences to the university. Read More

View all Articles


Growing Your Negotiation Skills May 27, 2020 Posted in: Lori McNeill

Host Dale Dixon interviews Leadership and Change Management Advisor Lori McNeill about the components that make up effective Negotiation. Lori talks about everyday negotiation, the three styles of negotiation, and the importance of focusing on the problem not the person. She also lists the skills needed to be a good negotiator and the role of emotional intelligence in the process.

Leading During Crisis May 8, 2020 Posted in: Price Associates Blog

In this special episode of The Complete Leader podcast, Leadership Advisor and Author Ron Price interviews his son, Dan Price, CEO of Gravity Payments about leading during crisis, specifically what he and his company have done during COVID-19. Dan discussed the ways Gravity Payments is helping small businesses use technology to keep their doors open, even through stay-at-home orders and social distancing. He explains why he listened to ideas from over 200 employees to make a plan to keep Gravity Payments moving forward. He also shares details on his Small Business Champion Program, designed to offer those who are unemployed a chance to partner with Gravity and make commissions. Ron also lists seven actions leaders should take during a crisis, and gives Dan a quiz.

Acclimating Your Sales Team to a New Leader April 14, 2020 Posted in: Holly Mitchell

Host Dale Dixon is with Holly Mitchell today, broadcasting live from the TTI Success Insights Conference. Holly is a sales trainer, team advisor and leadership coach, who had a successful 14-year career in big pharma sales. Holly shares the three things that teams need from their managers. She also talks about how she works with teams who are onboarding new leaders, shares some of the questions she uses with her clients, and gives tips for new managers to build trust.

View all podcasts


Innovation in Finance June 5, 2019 Posted in: Video

In this short video, Michael McAllister provides insights to apply innovation and explains how ideas don’t have to shake up the industry to have an impact.

Innovation in Healthcare May 7, 2019 Posted in: Video

Looking to overcome industry barriers, grow, and serve customers? Dr. David Pate, President & CEO of St. Luke’s Health Systems, explains how thoughtful innovation keeps your company ahead of disruption.

Innovation in Government April 17, 2019 Posted in: Video

In this short clip, CIO Marshall Major explains how utilizing the innovative process in the right places brings new value to your organization.

View all videos
Price Associates
Contact Us
  • 1775 W. State Street, #231
    Boise, ID 83702

    • 14 Low Road
      Hanover, NH 03755

      • 7 Cutters Bluff
        Weston, MA 02493

      • +1.208.442.0556
      Price Associates BBB Business Review
      Privacy Settings
      We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
      Consent to display content from Youtube
      Consent to display content from Vimeo
      Google Maps
      Consent to display content from Google