Optimizing Strategy for Results

A structured approach to make your business come alive! 


What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

Delivering Innovation Results via POST January 20, 2022 Posted in: Blog, Tanja Yardley

By Tanja Yardley

A wise innovation mentor recently said something that stirred reflection for me. He said, “The American Industrial Revolution has done a great disservice to us. It shifted the context of the hiring process to considering humans as units of production, where people feel as if they are just a number, easily replaced by someone more productive or less expensive. Simply a cog in the production wheel. Some elements of this thinking still persist today.” He went on to talk about how powerful it is to replace that thinking pattern with the idea that people are instead “contributors to success.” In that more powerful mindset, we recognize ourselves as owners of results, owners of the problems that get in the way of results and owners of the innovations that hurdle those obstacles. 

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136. The Shift in Leadership Thinking January 14, 2022 Posted in: Ron Price

Host Dale Dixon and TCL Author and Founder Ron Price discuss the thinking patterns of the modern-day leader. With technological advances, we have much more information to process and think about. Unfortunately, this doesn’t leave room to think deeply. Leaders MUST discipline their thinking to make impactful decisions that positively affect their staff, vendors, and partners. Dale and Ron outline easily applicable strategies to develop a richer way of thinking.

Reflections to Prepare for a Successful 2022 January 13, 2022 Posted in: Blog, Ron Price

By Ron Price, TCL Founder

As you begin the New Year and consider the possibility that a new year offers, this is a great opportunity to take some time to reflect on your influence in both your career and your personal life. Reflection can be a powerful tool in guiding your direction and intention for the year. Here are a few aspects to consider and questions to ask yourself:

Your influence grows (or decreases) based on three dimensions: character, expertise, position.

Your character is what others observe about how you govern yourself and what they experience or notice in how you relate to others. 

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Persuasion: How Leaders Can Inspire Commitment in Their Teams December 9, 2021 Posted in: Blog, Ron Price

By Ron Price

From Episode 72 of The Complete Leader Podcast

Of all the skills in the Complete Leader skillset library, persuasion is one that never elicits a neutral response. People either love the idea of it or are repulsed by it, often because of the negative connotation of the word. While it is sometimes used interchangeably with “manipulation,” the motive behind persuasion makes all the difference, and it is actually a critical skill to develop while on the journey to becoming a Complete Leader. Ultimately, one of the most important roles of a leader is to inspire or persuade people to make commitments that they wouldn’t otherwise make.

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Price Associates
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    Boise, ID 83702
    • 14 Low Road
      Hanover, NH 03755
      • 7 Cutters Bluff
        Weston, MA 02493
      • +1.208.442.0556
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