What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

Price Associates, Team

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

The Dip: A Surprisingly Common Scenario for New Leaders January 18, 2019 Posted in: Blog, Dr. Francis Eberle

By Dr. Francis Eberle

I was recently asked how I would coach a highly successful employee who had been promoted to supervise a team. After the promotion, this individual’s performance, and subsequently that of the team, dropped dramatically. He experienced what might be called “The Dip.” 

I wish this was an uncommon scenario. 

Companies often make the mistake of taking employees who are succeeding in non-supervisory roles and promoting them to management roles—without adequate support for the new function—and expecting them to thrive. Read More

The 6 Stages of a Leader’s Journey (Series Ep. 1) January 16, 2019 Posted in: Dale Dixon, Ron Price

Host Dale Dixon and Executive Advisor Ron Price talk about the Leader’s Journey, starting with the first two stages. Ron explains how he discovered the stages, the role initiative plays in leadership, and the three functions of a leader. He also shares the three primary ways to develop self awareness and tools to evaluate whether a leadership opportunity is a good fit.

THE 6 STAGES OF A LEADER’S JOURNEY January 11, 2019 Posted in: Blog, Ron Price

By Ron Price 

I recently gave a presentation on the stages of leadership where I began by challenging the audience to tell me what they thought the six stages were. They huddled into groups, brainstorming the stages and validating their ideas to one another. Then several of the groups read their answers aloud, hoping to match my list. There was plenty of laughter and some groaning as I told each group that while their list was thoughtful, it didn’t match the six stages I had come to talk about that day. 

I give this example to demonstrate how different the leader’s journey can be for each person, as well as how we each perceive the steps on that journey differently, depending on where they fall in our lives. Here are the six stages of leadership I presented that day: 

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Authenticity: The Foundation For Trust January 9, 2019 Posted in: Ron Price, Video

In this short video, Executive Coach, Speaker, and Author Ron Price shares his insights on the best ways to be authentic in your personal life and as a leader.