What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

Learn More ->



Transforming company culture for optimal results.

Learn More ->



Building high-performing leaders and cohesive teams.

Learn More ->

Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

Price Associates, Team

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

What Leaders Should Know About Innovation September 19, 2018 Posted in: Blog, Ron Price

By Ron Price

These days you hear and read a lot about innovation. It’s the common buzzword and there are constantly new articles and blogs written about it, but most of it is simply a rehashing of what has been written in the past. There’s very little new thought going into innovation, which is ironic if you think about it.

This is part of the reason Dr. Evans Baiya and I decided to write The Innovator’s Advantage. We wanted to share with leaders the link between innovation and people that we discovered through our work in innovation with our clients..

For effective leadership, innovation is not an option. Successful innovation requires leaders to have equal amounts of dedication to the process and new ways of thinking about people. Read More

Novel Teaches Managers To Manage Better September 19, 2018 Posted in: Ron Price, Stacy Ennis

Authors Ron Price and Stacy Ennis deliver a guide for better leadership in the unconventional guise of a novel, Growing Influence. Price and Ennis join Idaho Matters to discuss what constitutes great leadership skills.

Common Change Management Mistakes September 19, 2018 Posted in: Lori McNeill, Video

In this short video, Executive Advisor and Organizational Excellence Coach Lori McNeill discusses the importance of focusing on a change management strategy and why it can be challenging for companies.

4 Tips to Eliminate Emotional Blind Spots September 14, 2018 Posted in: Blog

By Bob Sands

It happened in an instant. My wife was on a conference call sitting next to me, and I was driving. My kids were in the back seat looking at their phones. I was in the far-left lane on Florida’s Turnpike when the semi-truck to the right of me began merging into my lane. I couldn’t speed up or slam on my brakes because there were cars both in front of me and behind me. The truck continued to merge. There was no place to go but into the VERY narrow shoulder. I took a deep breath and threaded, as it were, the needle between the semi-truck and the retaining wall. I’m relieved to say there were no accidents and no injuries. It was a miracle.

After making a few comments about the driver, I realized what had happened. He didn’t know I was there, I was in his blind spot and he never even saw me. Read More