What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

A Structured Approach to Make Your Business Come Alive

This book will deliver valuable insights if you are a strategy practitioner who is not content with your current level of expertise. If you are convinced about the importance of creating and optimizing good strategy but frustrated with the current gaps between them in the organizations you serve, we hope this book will help you close the gaps.

Buy the book today!

Optimizing Strategy for Results

What We’re Thinking

Six Resilience Skills to Make It Through Dicey Spots May 19, 2022 Posted in: Blog, Jalene Case

By Jalene Case

When was the last time you discovered that you didn’t measure up to someone else’s expectations? The message may have come from a boss, co-worker, colleague, client, family member, or friend. Do you remember the feeling? It might have been a visceral, sinking feeling in your gut or some other physical sensation that comes when your confidence takes a plunge.

I went through this tough experience with a coaching client recently. Initially, he was knocked off-track and didn’t know what to do to regain his confidence. Like a car hitting an icy patch of road, he was swerving uncontrollably. Eventually, he was able to gain control of his internal steering wheel again. Now that he’s beyond the rough patch, he can look back at the resiliency skills he developed along the way. We used the following six strategies to bring him relief, as well as personal growth.

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12 Enemies of Successful Innovation May 12, 2022 Posted in: Blog, Evans Baiya PhD

By Dr. Evans Baiya

In helping businesses and leaders build their innovation abilities, I see certain traits that stifle innovation again and again. Whether they surface in an individual leader or employee, or afflict the organization as a whole, these repeating issues become a hindrance to future success. Here are 12 enemies of successful innovation to avoid on your innovation journey.

Lack of Clarity

It’s not easy to follow someone who does not know what problems they are solving and why. As a leader—especially if you are attempting change—you need a clear vision of the what, the when, the why, the who, and the how to create momentum for those who follow you.

All of this can be clarified in your strategy to reduce noise and inaction. Without clarity, the noise will overwhelm both internal and external stakeholders. They won’t know what to pay attention to, believe, or act upon. Practice clarifying your strategy.

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Developing Your Thinking Skills Based on Your Talent May 6, 2022 Posted in: Dale Dixon, Ron Price, Video

Host Dale Dixon and TCL Author and Founder Ron Price dive into the different types of thinking leaders should practice. Thinking is the beginning of a leader’s journey and without thinking diversely and clearly, their potential is limited. We all have natural tendencies for how we approach thinking but we also have skills that supplement our talent. Ron explains the six continuums of thinkers, the seven thinking skills, and creating an environment for diverse thinking competencies.

Collaborating Across the Globe May 5, 2022 Posted in: Blog, Dr. Timothy Waema, Evans Baiya PhD, Ron Price

Part One of a two-part interview with the Authors of Optimizing Strategy for Results: A Structured Approach to Make Your Business Come Alive

By The TCL Team

We all did a little something different during our extended time at home during the early days of the pandemic. With Zoom as our new neighborhood hangout, we worked, exercised, and socialized. For authors Dr. Timothy Waema, Ron Price, and Dr. Evans Baiya, it was the perfect time to collaborate on a book they had been dreaming of for years.

From their homes across the world in Boise, ID, and Nairobi, Kenya, the authors pooled together their collective knowledge on strategy, leadership, and innovation to write Optimizing Strategy for Results: A Structured Approach to Make Your Business Come Alive. This step-by-step model is meant to help leaders prepare, create, and optimize great strategy—making those elusive “how’s” and “what’s” of successful strategic planning clear.

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