What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

What is Missing from Your Goal Setting Process March 25, 2020 Posted in: Ron Price

Host Dale Dixon interviews Jaime Lisk today, live from the TTI Success Insights Conference. Jaime is a leadership coach, team builder, and a certified facilitator for RealTime Coaching. She gives us tips on goal setting—and goal achieving—sharing the process she uses with her clients. Jaime talks about the power of self-talk, and she also shares the two aspects you might be missing in your own goal setting.

Are You Too Busy to Recognize the Talent That’s In Front of You? March 25, 2020 Posted in: Blog, Lori McNeill

By Lori McNeill

It is all too common for managers to have busy schedules to the point of having back-to-back meetings all day long. Deadlines have to be met. Unexpected issues arise that need to be addressed. Does this sound like an average day or week for you?

When over-packed days become the norm, leaders may not take time to develop the talents of their employees or even recognize the potential of individuals when it is right in front of them.

What’s at stake if this occurs? Great ideas may not be heard. Employees may not feel valued and may become disengaged. Talent is wasted because employees are not coached to reach their full potential.

The Washington Post did a social experiment a few years back by asking Joshua Bell, one of the world’s most talented violinists, to play in the D.C. Metro Station. He was dressed in regular clothes and the performance was unannounced. Anyone passing by may have thought he was just some guy off the street trying to make a quick buck but consider this: he was playing a violin valued at $10-$15 million, and the music he played was some of the most complex arrangements composed for violin. In fact, he was scheduled to perform those exact songs just days later to a sold-out crowd.

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Times That Try Our Souls March 19, 2020 Posted in: Blog, Ron Price

By Ron Price

One of the advantages of being 66 years old is that I don’t get as anxious I used to when unexpected, negative events occur. Depending on how each event is interpreted, the current coronavirus disruption is, at a minimum, the seventh crisis I have experienced over the past 45 years while in a variety of leadership roles. These crises have included a major fire, negative front-page press coverage, a debilitating breakdown in our supply chain, regulatory abuse, major contracts broken, the great recession, and the tragedy of 9/11. And we have survived every one of them!

What to do? How are we to respond when our world is disrupted so dramatically? As I reflect on this and shift gears into problem-solving around a seventh major crisis, here are things that guide my thinking:

Get above the noise. There are businesses (such as the media and others) that thrive on crisis. It actually increases their “product inventory” and compels their customers to engage. I’m not one who thinks everyone in the media is evil with ill-intent. However, it is a fact that they get better ratings (and more income) the more we engage with what they are selling.

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Strong Managers, Strong Teams: Leadership and Employee Retention March 17, 2020 Posted in: Articles/Media, Ron Price

Featuring Ron Price, Business Credit, March 2020

Taking the journey to become a better credit leader can begin at any stage in a creditor’s career, regardless of whether a position of authority is held. Leadership in the credit department takes many different forms and can be approached from several perspectives—emerging from places like employee retention and self reflection.

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Price Associates
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