What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

Why Less is More When It Comes to Goals January 14, 2021 Posted in: Blog, Jalene Case

3 Steps to Goal Setting and Achieving

By Jalene Case

Envisioning a magical scenario in which you’re doing everything you want to is exhilarating, in the beginning. However, adding a dose of realism can give you the best chance of accomplishing what matters most to you.

I see this in myself, my clients, and my friends. We want to do it all right now! We have the best of intentions and list of exciting to dos. Fanning the “do it all” flame is an internal voice that says something like, “When I do it all, I’ll be happy.” Ouch.

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From Remembering Learning to Imagining a Beautiful Future January 8, 2021 Posted in: Blog

By Ron Price

Here comes another “learning from 2020, leaning into 2021” article. You may be tired of seeing these by now, so why would I submit yet another one? Because this ability to reflect or self-evaluate and then to create specific intentions for the future is what sets human beings apart from everything else in life. I know you love your pets, but as far as we can tell, they only live in the present. They can’t identify what they are grateful for in the past, or create a vivid picture of what they want in the future. One of the great tragedies for any individual is to have the ability to change one’s future, and yet do nothing about it. This is why I’m asking you to read this article and then invest the time to sharpen your intentions and create a beautiful future.

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Why Your Employees Are the Key to Recovery December 18, 2020 Posted in: Articles/Media, Evans Baiya PhD

Dr. Evans Baiya, InnovationManagement.com, December 2020

In this article, we will look at how to identify and understand employee contributions, and learn how to work with idea generators, evaluators, and activators.

The key to recovering from a business crisis is creating new value—whether it be new products or services, improving processes to be more efficient and save money, or identifying and eliminating waste. As you are looking for opportunities to do one or all of these things, look to the team of resident innovators you already have at the ready: your employees. Read More

Create a Goal System that Works for You December 10, 2020 Posted in: Blog

13 Ideas to Get Started

By Jalene Case

Simply setting a goal and expecting to reach it is a recipe for ongoing angst. A goal you truly desire to achieve needs a solid foundation, stepping stones, and tenacious support.

Conversations with my clients lately almost always include the mention of goal-setting. While that may sound logical, that’s not the energy I sense. I hear things like, “I should set some goals for next year. I really want to set some goals but I’m no good at it. I’ve tried doing the goal thing but it doesn’t work for me.” The energy I sense is frustration, self-judgement, and desperation.

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Price Associates
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  • 1775 W. State Street, #231
    Boise, ID 83702

    • 14 Low Road
      Hanover, NH 03755

      • 7 Cutters Bluff
        Weston, MA 02493

      • +1.208.442.0556
      • info@price-associates.com
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