What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

Price Associates, Team

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

Money Matters Top Tips with Adam Torres Featuring Ron Price August 15, 2019 Posted in: Ron Price

Ron was recently a guest on the podcast Money Matters Top Tips with Adam Torres.

In this episode, Ron discusses his advice for new entrepreneurs, the three different kinds of leadership from his recent book Growing Influence, and how Price Associates supports leaders.
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How to Navigate the New Hiring Landscape August 8, 2019 Posted in: Blog, Ron Price

By Ron Price

Hiring has become more important than ever. Today we are not simply filling a job, but instead asking people to balance complexity and deal with ever-present change. We are not only looking for someone who is going to fit into the job today, but also grow into additional roles in the future, due to the pace of change in the world.

Today’s workplace dynamic of low unemployment and increased worker mobility has resulted in employees who no longer feel loyalty to a company because companies are no longer loyal to them.

This changing landscape can seem like a threat to hiring, but I prefer to see it as an opportunity. It is a chance to hire in a new way.

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Squeeze the Best Out of Your Summer July 31, 2019 Posted in: Blog, Jalene Case

By Jalene Case

Summer feels like it races by at twice the speed compared to the other seasons. We fill the long summer days with as much fun as possible while trying not to fall behind on our workload, but this can leave us feeling pressed for time and exhausted. How do we revive ourselves so we can enjoy our fun and still bring our best selves to work?

This summer, I thought that combining both work and fun into three weeks on the road would be a brilliant idea. It wasn’t. The long drives left me more tired than I expected, which resulted in a less-than-optimal energy level for my work. By the time I got home, I was wiped out with no scheduled time to recharge for the full workload ahead.
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Innovation And The Future Of Performance Reviews July 30, 2019 Posted in: Articles/Media, Evans Baiya PhD

By Dr. Evans Baiya, HR.com, July 2019

In today’s fast-paced world, innovation must be the future of any company looking to compete and win market share. You simply cannot grow and thrive by doing what you’ve always done. Therefore, it is a natural conclusion that innovation will be a key component to the future of performance management.

Over the past several years, my co-author Ron Price and I have seen an increasing number of companies embrace innovation as part of their strategic plan, even going so far as to create new company roles such as chief innovation officer, innovation analyst, innovation engineer, and more. In fact, a 2018 CB Insights State of Innovation study reported that 85% of executives see innovation as an important initiative.

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