What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

Four Ways to Innovate Right Now July 30, 2020 Posted in: Blog, Evans Baiya PhD

By Dr. Evans Baiya

While the pandemic has been difficult for all us economically, as business owners, we never run out of opportunities. No matter the business climate, there is always a chance to do something new and something better—you just have to find it.

This has never proven truer than now, with the way business has been forced to change and adapt due to lockdown. Businesses that are looking for opportunities are finding them, and those that aren’t are facing the consequences.

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The Power of Coming Back to Your Foundation July 22, 2020 Posted in: Blog, Jalene Case

emotional intelligence, values, creating your life

By Jalene Case

Experiencing imbalance and balance is part of living. How might we lead ourselves from chaos to order? Carl Jung said, “In all chaos there is a cosmos, in all disorder a secret order.” There’s a new way forward waiting for you to discover it. Before making direction-changing decisions, check the integrity of your foundation. Who are you now?

During a coaching session, my client was grappling with a decision that would change the trajectory of her career. She felt clear about what she didn’t want; however, the vision for what she wanted was still fuzzy. We were working together on clarifying her future when she brilliantly said, “I want to revisit my foundation.” To her that meant recognizing what she learned in her current professional role over the last several years, plus naming her values, priorities, and focus.

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What Are You Missing When You’re Paying Attention? July 22, 2020 Posted in: Blog, Dr. Francis Eberle

By Dr. Francis Eberle

Recently I came across a familiar video I had not seen in a while. It has two teams, one in black shirts and the other in white shirts, passing basketballs to each other. As you watch it, you are asked to count the number of passes. Sounds easy, right? If you want to watch the original video, go here.

After you report how many passes you saw, you are asked if you saw the gorilla. And yes, during the video a gorilla strolls into the middle of the action, faces the camera and thumps his chest, and then walks away. When groups of people watched the video for the first time and were asked if they saw the gorilla, about 50% answered no. I have shown this video to groups and seen the same reaction.

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Validate Your Pivot with Innovation July 16, 2020 Posted in: Blog, Evans Baiya PhD

By Dr. Evans Baiya

When planning or navigating a pivot, how do you know if you are pivoting in the right direction? Answer simple questions to validate your pivot and execute on four actions to help create speed-to-market.

We are hearing the word “pivot” a lot these days. The idea is that business conditions have changed dramatically and, therefore, we need to change course. Companies are finding that they must shift business and adjust the game plan in order to survive or thrive. What we often fail to do is ask ourselves what we are changing the plan to. What, how, who and where are vital questions that need to be answered for a successful pivot. Simply assuming you will find your answers along the way creates complexity and can lead an organization to adopt what is easy, not what is strategic and value-creating.

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Price Associates
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    Boise, ID 83702

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      Hanover, NH 03755

      • 7 Cutters Bluff
        Weston, MA 02493

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