Optimizing Strategy for Results

A structured approach to make your business come alive! 


What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

The Magic of Working with Others September 16, 2021 Posted in: Blog, Ron Price

How to foster teamwork skills

By Ron Price

From Episode 77 of The Complete Leader Podcast

We all love to root for and celebrate winning teams—but how exactly do we create one?

Skip Hall, an old friend and NCAA football coach, once told me that on average players only get 11 to 20 minutes of play per game. That’s it! They’ll commit 20 hours of practice and preparation per week just for this short amount of time on the field. For a successful team, that time can pay off in wins and championships. However, if your team isn’t versed in the skills needed for successful teamwork—communication, goal orientation, relationship building—they won’t be winning many games.

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How Are You Showing Up? September 9, 2021 Posted in: Blog, Jalene Case

By Jalene Case

“Eighty percent of success is showing up.” You’ve no doubt heard this popular quote by Woody Allen. But I would add that how you show up matters. Your interactions with others, and even with yourself, can shift from ineffectively blah to purposefully engaged when you’re thoughtful about how you show up. It’s palpable to everyone in the room.

My first coach taught me this strategy for getting the results I wanted from meetings. In addition to setting a clear agenda, she suggested asking, “Who do I want to be?” Think of this as defining how you want to show up, the energy you want bring to the space, the character traits that you want others to see and feel from you. I’ve taught this to many clients over the years, and they’re always surprised by the impact of this seemingly simply preparation step.

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Prepare Employees to Look to the Future September 2, 2021 Posted in: Blog, Evans Baiya PhD

By Dr. Evans Baiya

Without imagination, innovation stalls in the present. Futuristic thinking is a critical skill for everyone—business owners, leaders, veteran team members, and new hires alike. Without it, teams can’t imagine what the organization will look like in five, 10, or 20 years. They can’t imagine their future customers, sources of revenue, competitors, or even what it will be like to work at the organization.

These questions take imagination, and without the skills to answer them, an organization’s strategy and ability to innovate are at risk. As a skill, futuristic thinking requires the ability to see the big picture, roleplay long-term plans, make accurate predictions of possible outcomes, and determine the direction to take to fulfill those outcomes. If an organization can’t think beyond the present, taking advantage of changing landscapes in the market becomes much harder.

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How To Make Connections Count In A Hyper-Connected World August 25, 2021 Posted in: Articles/Media, Dr. Francis Eberle

Dr. Francis Eberle, Hr.com, August 2021

The bevy of digital connection options that got many of us through isolation during the pandemic has caused a distinct shift in the way we work. These enhanced connection methods created an increase in the trend of constant connection. As a leader, you may feel required to be plugged into an email, internal communication systems, social media platforms, your telephone, and professional networks. You might feel like there is no off button.

In your typical day, how much time do you give to connection platforms? Now compare that with the time you interact with employees and colleagues in person, on the telephone, and over video in a meaningful way. Connecting is good, right? But not all connection methods are equal.Read More

Price Associates
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