What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

Working InSync and Price Associates Join Forces February 21, 2020 Posted in: Blog, Ron Price, Whit Mitchell

Whit Mitchell, CEO and Founder of Working InSync, is pleased to announce that he has joined forces with Price Associates, bringing his years of executive coaching and team building experience to the team. The two companies have been working closely together on client projects for over 12 years. They will go forward operating under the Price Associates brand.

“Having been a crew coach, I strongly value teams, and working with the Price Associates team has been an excellent fit,” said Mitchell. “Our work together over the years has provided enhanced value and opportunity to both Working InSync and Price Associates clients. The Price team has a strong bench of knowledge and diversity, and I am proud to be a part of it.”

“We are very excited about this merger,” said Ron Price, CEO of Price Associates. “After our years of working together, it was a natural next step to officially join forces. Whit has brought a wealth of experience to the team at Price Associates, and I am honored to partner with him in an official capacity.” Read More

4 Things I Hear From Millennials On Leadership February 13, 2020 Posted in: Articles/Media, Jeremy Graves

By Dr. Jeremy Graves, HR.com February 2020

Let’s get one thing out in the open. I am not a Millennial; I have never been a Millennial and I don’t claim to speak for them. I have, however, spent the last 10 years working with Millennials—as a professor, executive director, coach and mentor—specifically studying how multiple generations interact within the workplace. Through my work, I have met some of the brightest and most engaging Millennial leaders on the planet. I have had the opportunity to coach several, while also taking a learning posture from many. Read More

Dancing Down the Mountain: A Lesson in Change Management February 6, 2020 Posted in: Blog, Lori McNeill

By Lori McNeill

I recently took a trip to the mountains of Austria. My destination was a beautiful ski resort and my goal was to learn how to ski. In order to accomplish this goal, I enlisted the help of a talented ski instructor named Florian. What I eventually came to realize was the lessons I learned that week applied directly to change management.

On the first day, Florian and I worked at the very bottom of the mountain, as I learned the fundamentals of skiing. These were not hard concepts to learn, but it took practice and repetition to acquire the skills. After day 1 of practicing fundamentals on the bunny slope, we got on the lift to make our climb to my first challenge.

Looking down from the top of the lift, the incline appeared to be too steep for my ability. If I am completely honest, I will admit that tears were streaming down my face and I felt a sense of dread and defeat before we even started our descent. Read More

Trying Easy Rather Than Hard January 29, 2020 Posted in: Blog, Jalene Case

By Jalene Case

From playing a sport to working a job, the phrase “trying hard” implies that we’re attempting to perform at our very best, pushing ourselves harder to go beyond our limits. Why? I believe it’s because we want to be successful on our own terms.

We receive accolades for trying hard: “She’s a hard worker.” “He’s trying hard to be the best leader he can be.” Yay for us! Most of the time. The problem comes when trying imperceptibly slips from positive to negative.

On the positive side, trying drives us to go all-in toward what we truly want to accomplish. It feels light, invigorating, and clear, like we know what we want and how to get it.

On the negative side, trying forces us to do what we think we should do (a hallmark red flag!) which causes overcomplication and stress. It feels heavy, tense, and anxiety ridden with a tinge of panic, ready to explode at any moment.

Read More

Price Associates
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    Boise, ID 83702

    • 14 Low Road
      Hanover, NH 03755

      • 7 Cutters Bluff
        Weston, MA 02493

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