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Optimizing Strategy for Results

A structured approach to make your business come alive! 

What We Do

We help companies solve challenges and develop new ways of thinking.

Price Associates, Innovation


Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Grow Your Leadership Influence

Growing Influence is a business fable with leadership lessons that are impactful, transformative and easy to implement. It offers readers practical advice on how to develop leadership skills that increase character, expertise and impact.

Buy the book today!


What We’re Thinking

Top 5 Traits of Successful Innovators July 30, 2021 Posted in: Articles/Media, Evans Baiya PhD

Dr. Evans Baiya,, July 2021

Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” He was certainly referring to leading in terms of industry: if your company is innovating, it will generally lead the pack. But I think he was also referencing positional titles in the workplace. If you are a leader, you are expected to innovate. And if you are an innovator, you have the potential to be a leader.

But whether you have a leadership title or not, innovation begins with a position—a mental position. From this starting point, continual innovation is sustained by a set of mindsets: convictions of change, growth, and value.Read More

Building Resilience in Challenging Times (Series Ep. 2) July 29, 2021 Posted in: Dale Dixon, Ron Price, Video

Host Dale Dixon and TCL Author and Founder Ron Price continue their conversation about Resiliency. Ron gives ideas to increase Resiliency in the five areas he defined in Part 1, using the three steps to success. Dale and Ron dive into the five facets of Resiliency and how to set goals to begin to work on each. They discuss the importance of stress and recovery in the process, and Ron shares his three favorite quotes about Resilience.

Greatness Starts with Optimism July 29, 2021 Posted in: Blog, Mindy Bortness

By Mindy Bortness

To me, being optimistic is all about energy. When I approach a new situation with optimism, I’m bringing a lighter, more open energy into the interaction. This intention then becomes the focus. Despite what energy exists prior, or any somber facts that lead up to a current difficult situation, the infusion of optimism is always an energy reset for forwarding momentum and results.

Bringing optimism to the table allows others to move past their pain. While pain exists in the workplace—through tenuous relationships, tricky in-person/virtual settings, the stress of workloads, and fear of failure, to name a few—my goal is to always help people push through. I don’t want individuals to spend too much time in their pain; instead, I want them to acknowledge it and learn from it for their better future.

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Building Resilience in Challenging Times (Series Ep. 1) July 21, 2021 Posted in: Dale Dixon, Ron Price, Video

Host Dale Dixon and TCL Author and Founder Ron Price discuss Resiliency on today’s podcast. Learn why Ron believes Resiliency is a skill, not a trait–and why it is an important one for leaders. Ron gives his definition of Resiliency, as well as some statistics from Resiliency research. Then he defines his five different areas of resilience. Tune in to the next episode for methods to build resilience in each of the five areas.

Price Associates
Contact Us
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    Boise, ID 83702
    • 14 Low Road
      Hanover, NH 03755
      • 7 Cutters Bluff
        Weston, MA 02493
      • +1.208.442.0556
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