Part One of a two-part interview with the Authors of Optimizing Strategy for Results: A Structured Approach to Make Your Business Come Alive

By The TCL Team

We all did a little something different during our extended time at home during the early days of the pandemic. With Zoom as our new neighborhood hangout, we worked, exercised, and socialized. For authors Dr. Timothy Waema, Ron Price, and Dr. Evans Baiya, it was the perfect time to collaborate on a book they had been dreaming of for years.

From their homes across the world in Boise, ID, and Nairobi, Kenya, the authors pooled together their collective knowledge on strategy, leadership, and innovation to write Optimizing Strategy for Results: A Structured Approach to Make Your Business Come Alive. This step-by-step model is meant to help leaders prepare, create, and optimize great strategy—making those elusive “how’s” and “what’s” of successful strategic planning clear.

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