Host Dale Dixon interviews two of the three authors of the book, Optimizing Strategy for Results, Ron Price and Professor Timothy Mwololo Waema. As leaders, it’s important to build a lasting framework that serves as a compass to guide your company—especially in uncertainty. Building a company that will exist for the next 100 years depends heavily on the foundational elements of strategy: purpose, vision, and core values. The authors also discuss the benefit of weaving in the right people at this stage to provide long-term impactful results.