Two of the authors of Optimizing Strategy for Results: A Structured Approach to Make Your Business Come Alive continue their conversation on the 7 Stages of Strategy with host Dale Dixon. Dr. Evans Baiya and Professor Timothy Waema discuss key outcomes of Stage 4: Making Strategic Decisions, specific tools your organization can use for evaluation and prioritization, and the importance of keeping a strategic—rather than a tactical—mindset in this stage. As mentioned in the beginning of this series, people are at the center of success in this stage and they emphasize the importance of communication and commitment from stakeholders at all levels.

Learn more about the 7 Stages of Strategy at and purchase your copy of the book here.