By Lori McNeill
I recently worked with a client regarding their strategy for the upcoming year. I started by asking them to share their current year’s strategy, goals and outcomes. We reviewed the data and although there had been progress, they had faced challenges along the way and struggled to accomplish all that they originally set out to do. After a bit of probing, we were able to identify what went wrong in the process, and discovered a number of mistakes that could have been avoided. The CEO and executive team members said that if they would have utilized the six-step framework outlined below, they would have progressed even further and could have avoided some of those mistakes that cost them time, money and wasted resources.
The ability to develop a winning strategy is a critical success factor for all organizations. First, let’s define what a “winning” strategy is and is not. Strategy does not equal goals. It is very important to make that distinction. Goals are what a leader wants to achieve and strategy is how the leader plans to accomplish those goals.