Looking to Innovate Your Strategy? You Need Options
By Dr. Evans Baiya
A good strategy is an innovative strategy. Without the flexibility provided by innovation, your strategy will grow stale and stagnant—and your organization will soon follow.
In my most recent book, Optimizing Strategy for Results: A Structured Approach to Make Your Business Come Alive, my co-authors Ron Price, Professor Tim Waema, and I outline seven stages for building an optimal strategy. Stage three is where the options come in because this stage is where you exercise creative strategic thinking to inform possibilities. This part of strategy is critical—organizations need to know what options are available to them to build the most successful strategy.
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