By David Quinlan
Imagine an iceberg floating in the middle of the sea. Above the surface sits the impressive tip and rugged edges. What you do not see is what rests below the surface – a massive glacier with peaks and valleys and mass that comprises 90 percent of the entire body.
Defining a problem is like an iceberg. Many organizations make the mistake of trying to fix what they can see above the surface and ignore the root of a problem that sits below the surface.
Just like an iceberg, the deeper we go into the world of innovation, the more we discover. And as leaders, it’s our job to find the truth and identify a problem for what it really is versus what we think it is.