Why Understanding People is the Key to Innovation
By Ron Price
As Dr. Evans Baiya and I were researching innovation for our book, The Innovator’s Advantage, we came upon an astounding statistic: 85-93% of all innovations fail! We wanted to know why, so we dove deeper, using research and our years of experience helping companies with innovation and development.
And we discovered one commonality: Leaders did not understand the role their people played in the success or the failure of innovation. Read More