Most innovations fail for one reason: people. Understanding people is the most critical, yet often overlooked, element of successful innovation. Most companies focus instead on the process, and this is where they fall short. 

Many books have been written on the topic of innovation, but few (if any) have addressed how to successfully engage people throughout the process. 

Until now. The Innovator’s Advantage: Revealing the Hidden Connection Between People and Process (Aloha Publishing) bridges this gap, linking the science of talent assessments with the innovation process to give readers an easy-to-follow road map. 
The Innovator’s Advantage has transformed the innovation continuum, outlining the six stages of the process and giving algorithms to predict success. It provides both clarity and practical actions for creating your own innovation system. 

Authors Dr. Evans Baiya and Ron Price, two of today’s most respected thought leaders in areas of innovation and business strategy, have spent years working on successful innovations and witnessing many failed ones. 

“People should be at the center of innovation,” says Baiya. “Processes, tools, and systems are secondary.” 

In The Innovator’s Advantage Baiya and Price reveal that the way people work and interact throughout innovation holds the key to success.

“Everyone can contribute to innovation if they understand their natural talents and proven skills—and are able to pursue it with a passion that is unique to them,” says Price.

Whether you are an aspiring innovator, an early-stage entrepreneur, an executive, an investor, a leader of an incubator, or an innovation consultant, this book offers you a sure-footed path for starting, developing, and achieving sustainable innovation outcomes.

About the Authors
Dr. Evans Baiya
is a scientist, consultant, author, and a speaker. He works with a number of startups, large global companies, academia, and governments on business strategy, product development, R&D/innovation programs, technology transfer and commercialization. He holds a PhD in engineering and technology development, an MBA, and postgraduate certification in business strategy and intellectual property from Harvard Business School.

Ron Price is an internationally recognized business advisor, executive coach, speaker, and author. Known for his creative and systematic thinking, business versatility, and practical optimism, Ron has served in almost every level of executive management over the past 45 years. As the former president of a multimillion-dollar multi-national company, Ron understands the challenges and risks of running a business and building a dynamic team. He works shoulder-to-shoulder with executive leadership teams to bring strategic clarity and transformational results to organizations—especially those dealing with turmoil and transition.

Praise for The Innovator’s Advantage
The Innovator’s Advantage takes an ambitious path to link the innovation process with the talents and passions of employees. I highly recommend this book to any leader looking to maximize the right skillsets for the different phases of the innovation process.
Hal Whiting Ph.D., Program Manager – Executive Coaching and Assessment, Hewlett Packard Enterprise

Amidst the many books on innovation Baiya and Price have captured the core elements of this art and science. Best of all, they address the critical role of the team and how teams, carefully designed, drive real innovation.
Jeff Sayer, Former Director – Department of Commerce, State of Idaho

Why do our innovation efforts fail, and what do we need to do differently? Authors Baiya and Price take this question head on and offer a framework for approaching innovation that will translate to the Innovator’s Advantage. As in most everything I deal with – it is about people and process. Every business leader, aspiring innovator, and entrepreneur will want to read this book.
David C. Pate, M.D. J.D., President and CEO, St. Luke’s Health System

The book lays out practical logical steps for a successful innovation process and the requirements for each of those steps and clearly shows the importance of engaging the relevant people and skills for each step of innovation process and the specific skills required for each step. 
Prof. Lucy W. Irungu, Deputy Vice-Chancellor, University of Nairobi

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