Military Secrets to Creating a Culture of Leadership

By Dr. Bobby Sanchez

How does the military produce great leaders? My experience as a commissioned officer and U.S. Army Ranger is that they do so by nurturing the character, traits, and competencies of service members from the moment they first report to duty until the day they depart military service. While military service is very different than other career fields, it is also very similar to most businesses in the U.S. who invest in and rely heavily on human capital for producing, or providing a product or service.Read More

Price Associates Certifies Applied Axiologists

Price Associates conducted its second Applied Axiology-TriMetrix HDTM Certification Course the week of August 28-September 1, 2017.

Business leaders and executive advisors from across the globe attended the 5-day training, completing over 40 hours of study, testing and certification work. Price Associates’ own Dr. Bobby Sanchez, Dr. Francis Eberle, and Lori NcNeill received certification during the course. Read More

Does Your Company Understand Cultural Intelligence?

By Lori McNeill and Dr. Bobby Sanchez

In today’s global economy, Cultural Intelligence (CQ) is now more important than ever. With deregulation and the ability to easily transport goods and services across borders, many companies are expanding their sales and operations globally. Even if your company isn’t yet global, chances are you will do business with companies that are. Read More

Adaptive Leadership: Lessons Learned from the U.S. Army Rangers

3 Ways for Leading Effectively in a Complex World

by Dr. Bobby Sanchez

The Task Force Ranger mission had been a complete success up to this point. The six-key lieutenants of the ethnic warlord, who had been terrorizing the country, were now under the control of the highly trained special operations soldiers. The takedown of the building and the securing of the enemy personnel went exactly as Task Force Ranger had practiced in numerous brief backs, rehearsals, and simulations.Read More

Purpose, Passion & the Power of Everyday Leaders

A Conversation with Dr. Bobby Sanchez

Dr. Bobby Sanchez is our venerable Chief of Staff here at Price Associates. Prior to joining our team, Bobby served 24 years in the United States Army, retiring in 2012 at the rank of Lieutenant Colonel, after a career in both conventional and special operations assignments. We sat down with Bobby to talk about the leadership lessons he learned during his military career, and how they apply to his leadership today. Read More

Dr. Bobby Sanchez Joins Price Associates Team

Price Associates is pleased to announce that Dr. Bobby Sanchez has joined the team at its Boise office.

Dr. Sanchez will be the new Chief of Staff for the company. He will oversee internal operations of the firm, while advising the leadership team on strategic plans, organizational communication, client engagement, and business development. Read More