Price Associates conducted its second Applied Axiology-TriMetrix HDTM Certification Course the week of August 28-September 1, 2017.

Business leaders and executive advisors from across the globe attended the 5-day training, completing over 40 hours of study, testing and certification work. Price Associates’ own Dr. Bobby Sanchez, Dr. Francis Eberle, and Lori NcNeill received certification during the course.

Applied Axiology provides a deeper understanding of the academic foundations of value theory and its practical application in a variety of settings. Axiology is to the social sciences what mathematics is to natural sciences.

The training was conducted by Certified Master Axiologist Ron Price. It is the only training of its kind in the world.

Completion of the course allows participants to utilize Applied Axiology in their coaching, consulting and training businesses. The science of Axiology has wide application for hiring, onboarding, succession planning, coaching, performance management, self-awareness, team building, and personal development.

Graduates of the course explored how the science of Axiology correlates with TriMetrix HDTM assessment science, and were also endorsed as Certified Professional HD Analysts by TTI Success Insights.

Price Associates is an international business and leadership advisory firm that helps companies navigate through shifts in culture, people, innovation and leadership. Learn more at