Host Dale Dixon interviews the authors of the new book, “Optimizing Strategy for Results”, Ron Price; Evans Baiya, PhD,; and Timothy Waema, PhD. Through developing strategy for clients for over 20 years, the authors realized that companies needed an applicable and practical approach to create and optimize strategy with fresh prospective. They discuss the importance of building strategic intelligence, appropriately assigning roles based on talent, and incorporating communication within the seven stages of creating strategy. Each author provides their expert viewpoint to leaders charged with catalyzing results for their organization.