By Whit Mitchell
“Any salesperson who is not selling behaviorally is, at best, only 25-50% effective.”
I heard this quote during a seminar given by Judy Suiter. It certainly caught my attention and pushed my interest to discover what selling behaviorally meant.
No matter whether you sell a product or a service, it’s pretty much a given that all salespeople are looking for ways to increase their sales. And company growth usually relies upon sales success. Companies often train their salespeople on closing techniques, yet research shows us that the sale is won or lost early in the sales process.Read More