In this the final episode of the Customer Focus series, host Dale Dixon and executive advisor Ron Price talk about understanding your ideal customer. Ron unpacks the Drucker Five, his three tips for defining your ideal customer, and ideas to align your business model with your customer. He also tells us when it makes sense to say no to a customer.

Continuing their discussion of customer focus, host Dale Dixon and executive advisor Ron Price talk about customer perception, the noise that gets in the way of customer focus, and how customer connection can be a business differentiator. Ron discusses the Kano customer satisfaction model, and the three levels of customer focus. He tells us how personal touch is possible regardless of the number of customers a company has, and how to see the world through the customers’ eyes. He gives questions to understand the customer experience, and ideas to make customers your best brand ambassadors.

Host Dale Dixon and Executive Advisor Ron Price discuss Customer Focus and why he classifies it as a leadership skill instead of a frontline skill. Ron defines the two types of customers, breaks down the SIPOC Model, and gives tips for enhancing customer focus every day. He also gives examples of industries that have used customer focus to enhance business, and one industry that is not excelling at customer focus. Join us next week for a continuation of our discussion on Customer Focus.