Looking Back on 15 Years of Price Associates
This year Price Associates celebrated 15 years of serving customers and helping leaders grow and change their worlds. Founded by Ron Price in 2004, the company has grown and evolved as seasoned advisors joined the team—and brought their expertise to clients.
We sat down with Ron to talk about the early years and some of his favorite memories.
How did Price Associates start?
In January of 2004, Tim Eckstrom and I attended the TTI Success Insights Conference. We wanted to learn more about TTI, their assessment products, and to see if we identified with their people. At that conference, we were inspired to start the business. When we incorporated in March 2004, we thought it was going to be a coaching business. Of course, business coaching was not very common in the Treasure Valley in 2004. We quickly learned that people wanted much more from us: strategic planning, all things HR, leadership development, innovation, systems and process improvement, and more. We spent a lot of time in those early days listening to customers and developing solutions for their needs.