Dr. Evans Baiya, Fast Company, November 2021

Your company is one disruption away from becoming irrelevant. A few years ago, I spoke at a conference where I told the leaders in attendance this exact statement.

It struck a chord with one attendee: the chief innovation officer of the Great NW + Pacific BBB. He reached out to me to talk about his goals to move his regional Better Business Bureau forward, and we created an innovation academy designed to inspire innovation across every department—the ultimate goal was to jumpstart a culture of innovation. Fast forward 2 years, and 50 employees have graduated from the in-house training, innovation efforts have increased across departments, and the organization continues to report cost savings as departments find more efficient ways to work. Read more.