The Bedrock Of Successful Strategy: Purpose
Dr. Evans Baiya, HR.com, February 2022
Creating a long-lasting strategic foundation for your organization is not easy. Many leaders struggle in creating a successful strategy—often because the organization’s purpose is not clear.
A good strategy offers clarity to stakeholders, both on what the company is doing and where it plans to go in the future. If the path is clear, measuring and monitoring the execution is far easier. A clear purpose statement summarizes why a company exists. It answers the questions: why is the organization needed, who are its customers, and what do they value? Without these answers, a strategy isn’t specific or actionable enough to show the what and the where. Read more.