Our Approach to Strategy
The approach in Optimizing Strategy for Results is unique in several ways. The book provides a simple, systematic, and structured approach to strategy. This approach is divided into three parts — preparing, creating, and optimizing strategy — and has seven stages. But this model is also dynamic at its core. Meaning that one can move back and forth between stages depending on the situation. Communication among stakeholders is emphasized throughout the process. The dynamism is critical in turbulent environments that are characterized by vulnerability, uncertainty, complexity, or ambiguity (VUCA).