Launching a Business? Start With Value
By Dr. Evans Baiya
The single most important mandate of innovation is to create value. Similarly, one of the mandates of entrepreneurialism is to deliver value. Yet, innovation and entrepreneurialism are not necessarily the same.
As a matter of fact, they are two different subject areas that require distinctive mindsets, skills, passions and behaviors. One of the biggest problems is we believe that since we have the idea (the innovation), we must also be entrepreneurs. This is incorrect value thinking. In fact, very few people play both roles well because they require different things. Therefore, you must separate the two, and evaluate your talents against those needed to be a successful innovator or a successful entrepreneur. After doing this, you can begin to identify and spend your time where you perform best.
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