Why Personal Branding is Critical for Today’s Leaders
By Justin Foster, Strategy Magazine, October 2015
As part of our approach to helping leaders develop their personal brands, we have our clients send out a five-question brand perception survey to 15 to 20 people in their circles of influence. Similar to 360 surveys, our survey helps provides data and insights on how a person is perceived by others. A new client recently sent her survey out and received this response from a friend: “What?? You’re a brand??” Read More
