By Emily Soccorsy and Justin Foster, AllBusiness, August 2015
There comes a point in the leadership of every privately-held company when the owner is forced to relinquish a healthy amount of control in order for the company to grow–or continue controlling everything and stagnate. Read More
By Justin Foster, Fast Company, July 2015
Young leaders (35 and under) possess self-confidence, drive, and creative thinking. Yet they often struggle with how to present themselves as leaders when working with leaders from older generations. Regardless of age, it’s important to cultivate what I call your Leadership Brand. It is a blend of self-worth, talent, value, and perception that is unique to each person, regardless of role or title.Read More
Featuring Justin Foster, Brand Driven Digital, March 2015
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast.Read More
Interview with Justin Foster, Forbes, January 2015
Like it or not, we’ve transcended the Information Age. Welcome to the social business era, characterized by a growing transparency (some of it unintended) that is revolutionizing the way we do business. “There’s now a distinct overlap—maybe even a full convergence—between three things that used to be separate,” says Justin. “Your brand, your culture, and your leadership style.”Read More
By Justin Foster, Fast Company , October 2014
The most recognized leadership traits tend to fall in to two categories: behavioral traits such as a personality or people skills and character traits such as integrity or empathy. While behavioral and character traits are certainly indicators of leadership, the most important leadership trait is also the most hidden: intrinsic value.
Intrinsic value is a hidden trait because those who have it don’t talk about it; those who see it in others struggle to articulate it; and those who don’t have it often don’t know what’s missing. Read more.
Operation Intentional Disruption—that’s how Justin Foster, brand strategist and social media expert, jokingly refers to his recent move to Austin, Texas. Justin realized staleness and sameness were creeping into his life and decided he needed to do something bold and big. He wanted to test the theories he writes about and teaches to others.Read More