By Justin Foster
No leader is 100% confident all of the time. Sure, leaders are expected to be confident and certain during pivotal moments, but we also understand that they are human. When rolling challenges arise, fatigue and stress numb the senses, and eventually insecurity begins to emerge. The difference between a great leader and a poor leader is how he or she views insecurity. Read More
Our guest today is Justin Foster, cofounder of the branding firm Root + River, speaker, author, and TCL Faculty member. Justin tells us why leadership is integral to branding, why strategy and branding must be in alignment, and why telling stories is the best foundation for marketing. He also gives us the three steps to his “peanut butter and jelly” tactic.
Today our guest is Justin Foster, who is an Austin-based brand strategist and the cofounder of Root + River. Justin tells us how growing up on a ranch shaped his business life, and why creating a focused brand is the best way to grow your company. Learn how to determine what your brand should be, three things to do to get there, and the power of creating a heart-based message to reach your audience.
By Emily Soccorsy and Justin Foster, AllBusiness.com, March 2016
Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in yourself—and sometimes even more difficult to recognize when it comes to your company. Read More
In this short video, TCL faculty member Justin Foster shares his insights on preparing Milllennials to become future leaders in your company.
In this short video, TCL faculty member Justin Foster talks about using persuasion to move people, and being able to see every person you are leading as unique individuals.
In this short video, TCL faculty member Justin Foster discusses two different ways you can lack authenticity and how The Complete Leader can help you to overcome them.
In this short video, TCL faculty member Justin Foster talks about negotiation as the process for delivering value.
The Complete Leader faculty member Justin Foster talks about the competency of interpersonal skills for leaders – how it needs to be “activated” and how to go about this.
By Justin Foster, Strategy Magazine, October 2015
As part of our approach to helping leaders develop their personal brands, we have our clients send out a five-question brand perception survey to 15 to 20 people in their circles of influence. Similar to 360 surveys, our survey helps provides data and insights on how a person is perceived by others. A new client recently sent her survey out and received this response from a friend: “What?? You’re a brand??” Read More