Differentiation Starts With Actually Being Different
Standing out is the most basic element of branding. Getting noticed is the spark that leads to brand awareness – and maybe even convinces someone to buy your stuff.Read More
DISC: A New Delivery Method
We are very excited to “officially” introduce the Smart Assessment Tool™ (SAT), an affordable new way to deliver DISC throughout your entire organization.
SAT is an exclusive, online, video-based solution utilizing the DISC behavioral assessment to help individuals, teams and organizations boost productivity and improve interpersonal skills.Read More
People Reading and Rocket Science
This past week at an Executive Coaching conference in New York City I met the person at NASA who heads leadership development for rocket scientists. She told me, “The people side of our work is more complex than the technical side of our work. We are all systems engineers.Read More
Soccer and Self Awareness
Posted by Sean Gaffney, a former collegiate and professional soccer player. Along with Dr. Carol, Sean is also a principal of Six Dimension Sports Consulting.
Get Back! Get Back! Back post! BACK POST! COME ON, YOU HAVE TO MARK THAT MAN! As I stood on the sidelines yelling, again, getting frustrated, again, and looking around at my teammates also yelling, again, I had to take a second to stop and think. Read More
People Reading: What is their Style and Team Dynamics?
Jonathan, the president of a mid-sized university, invited me to observe one of his advisory board meetings because he said he was “stumped by the team dynamics going on with this group.”
As I observed their meetings, I noticed that when a team member, Mike, spoke, no one seemed to pay attention. But a few minutes later in the meeting, when another team member, Kim, made the same point using different words and another example, everyone seemed to be engaged, agreeing to move forward with the idea. Read More
People Reading: Dave Ulrich
Author of The Why of Work, Dave Ulrich is also a Professor at the Ross School of Business, University of Michigan and a partner at the RBL Group, a consulting firm focused on helping organizations and leaders deliver value. He studies how organizations build capabilities of leadership, speed, learning, accountability, and talent through leveraging human resources.Read More
Organized Begging v Extended Conversations
Extended conversations are a leading indicator of a brand’s relevance. Simply put, if people aren’t talking about you, you don’t exist. This is why brands (and hotel chain heiresses) are so desperate for attention. This desperation permeates advertising messages and sales pitches; too often coming across as organized begging.Read More
Scarcity of Attention
The concept of attention has been defined as focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act (Davenport & Beck 2001, p. 20).Read More
Be Cool: 5 Must-haves for the Modern Professional
Business owners, professionals, and senior executives (and anyone that wants to be any of these) need to have more than technical skills or industry knowledge. They must also create a memorable, authentic influence on people. Here are 5 ways to do just that:Read More
Word of Mouth Advertising
Do you believe in “word of mouth advertising”?
Watch this segment of KTVB’s It’s Your Business on some of the common myths of word of mouth advertising with Justin Foster.Read More