I’ve been doing some form of sales or marketing for almost 20 years. Along the way, I’ve put together thousands of marketing or sales campaigns. There has been one constant: if something is cool, it simply needs to be introduced to the marketplace. The products that were boring, confusing, complicated, a luxury, etc. required a lot of “push”. That meant money and time – on top of more money and more time. The interesting products simply took a little patience.Read More