Speaking from my years of experience, being a consultant can be a tough gig. We are selling intangible services that are often attached to a delayed outcome. Thanks to economic compression, we have more competitors than ever. And we are often fighting over smaller budgets and short-term projects. Despite all this, we work on our craft, hone our skills and try do deliver results for our clients … and screw that all up by killing our brand.Read More
Justin Foster was our guest speaker on last week’s webinar. He gave a great presentation on Zero Sum Marketing: How to Build a Marketing Plan from the Ground Up.
Justin discussed the problems with the traditional Baseline Model, then introduced the elements of his Zero Sum Model.Read More
A typical task this time of year for small business owners or marketing decision-makers is to write a marketing plan. There are plenty of articles and posts on how to write an effective marketing plan. So here is one on how to NOT write an effective plan.Read More
‘Tis the season for blog posts and articles on the “Best/Worst of 2011” and trend-watching for 2012. I don’t know how many marriages Kim Kardashian will have or if Justin and Selena will tie the knot. But I do believe these are the top 5 marketing trends that decision-makers should be watching in 2012:Read More
I’m frequently asked what books I read–and what books I would recommend others read. There are plenty of very helpful books on how to do something. And plenty of books that will make you think. But what if you wanted to fundamentally change your thinking? To re-wire your brain so that your thinking (and behavior) become a competitive advantage?Read More
We have all watched brands lose their way. We’ve seen established brands take the slow walk to irrelevance. We’ve seen start-ups that crashed on take-off. We’ve seen vibrant brands that were all the rage suddenly become as popular as cold gravy.Read More
Brands are living organisms. Like any organism, they get sick – and sometimes die. And like any organism, the symptoms often mask the cause.Read More
Meet Justin Foster—Brand Strategist, Contract CMO, Speaker and Professional Agitator. Today, we add Author to the list!
Justin has been working with Price Associates for the past two years, leading our brand and marketing strategies as well as partnering with our clients on these same efforts. He recently published his first book, Oatmeal v Bacon: How to differentiate in a generic world.Read More
I love language and words. Unfortunately, language is squishy and words are cheap. As such, words and phrases tend to become cliches way more than they become proverbs. Such is the case in business. A few weeks ago, I tackled the term “Leadership”. Today, I’m going to take a stab at scrubbing the bullcrap off two common terms …Read More
We first sponsored the Best Places to Work in Idaho program in 2008, teaming up with Populus and the Idaho Business Review to encourage organizations to get involved and become a stronger workplace. Since then, the number of companies participating has increased and we have received more good applications than ever before.Read More
