What we can learn from Peloton about creating a resilient strategy

By Dr. Evans Baiya

The idea of creating a resilient strategy seems to come up in conversation again and again these days. It’s certainly a sign of the times that Optimizing Strategy for Results, my latest book co-authored with Ron Price and Professor Timothy Waema, is launching two years after COVID-19 lockdowns began in the U.S. People and organizations are now looking for ways to move forward and prepare for the next disruption.

With the pandemic and the ever-increasing complexity of the world, many companies are developing and executing strategy in volatile, uncertain, complex, and ambiguous—or VUCA— conditions. Organizations are discovering that stability and predictability are not guaranteed, and the current environment plays a huge role in strategy creation. Disruption can happen at any time, so companies and their strategies must be resilient.