Truth in Brands: Why Awesomeness Must Exist in Order to Amplify It

Operation Intentional Disruption—that’s how Justin Foster, brand strategist and social media expert, jokingly refers to his recent move to Austin, Texas. Justin realized staleness and sameness were creeping into his life and decided he needed to do something bold and big. He wanted to test the theories he writes about and teaches to others.Read More



Let’s start with the basics. What do you mean by a “doctrine of excellence”?