“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast – Why Bacon Brands Beat Oatmeal Brand.