By Holly Mitchell
When I owned my small business in Boise, Idaho, I decided to run an incentive program amongst my sales team to help them be more goal oriented and to drive sales. I told them that the first person to reach sales of $25,000 for the month would be celebrated with a spa day provided by the company. I encouraged the team members to text the group every time they made a big sale, in the hopes of motivating everyone to compete.
This was a tactic that had worked for me in my own sales career over the years. As a highly self-motivated person, I am always energized by others’ success. What I didn’t realize at the time is that this tactic doesn’t work for everyone. In fact, it did the exact opposite for one of my employees. She didn’t say anything for quite some time and even participated in the group text. However, one afternoon she came into my office completely in tears. She told me that the contest wasn’t helping her. It made her feel inadequate and had even decreased her motivation. Read More