By David Quinlan

A personal journey into the world of innovation and what it might mean for your business.

Few things can be scarier than challenging ourselves and our preconceived notions. Yet, fewer things can be more rewarding.

This is my behind the scenes, unscripted back story of how I challenged myself and staff. We tore down our preconceived notions and learned what it means to be innovative and how even a 107-year-old organization like BBB can make it happen.

Trust me, I get it. I’ve found myself in numerous situations where I felt like a fish out of water, grappling with an abstract idea or concept. It’s uncomfortable – especially if you’re a process freak like me!

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