“Telling your story” is now firmly entrenched into the lexicon of marketing/corporate-speak. But what does it really mean?
For too many marketers, it is just another way of saying “getting our message out”. While both are important, telling stories and getting your message out are two distinctly different things.Read More
Do you believe in “word of mouth advertising”?
Watch this segment of KTVB’s It’s Your Business on some of the common myths of word of mouth advertising with Justin Foster.Read More
I had another opportunity be a guest with Carolyn Holly on the “It’s Your Business” segment of KTVB’s noon news on November 18. Here are the 4 marketing trends for 2011 we talked about:
I’ve been doing some form of sales or marketing for almost 20 years. Along the way, I’ve put together thousands of marketing or sales campaigns. There has been one constant: if something is cool, it simply needs to be introduced to the marketplace. The products that were boring, confusing, complicated, a luxury, etc. required a lot of “push”. That meant money and time – on top of more money and more time. The interesting products simply took a little patience.Read More
