I’ve been doing some form of sales or marketing for almost 20 years. Along the way, I’ve put together thousands of marketing or sales campaigns. There has been one constant: if something is cool, it simply needs to be introduced to the marketplace. The products that were boring, confusing, complicated, a luxury, etc. required a lot of “push”. That meant money and time – on top of more money and more time. The interesting products simply took a little patience.

In an effort to explain this phenomena, I began to refer to the process of pushing boring products as “selling the oatmeal”. Of course, to get people to eat oatmeal, you have to put something tasty on it. As it relates to marketing, the better your marketing department or ad agency, the better the stuff on the oatmeal. But it’s still oatmeal.

About a year ago, I decided I was no longer going to sell oatmeal – nor was I going to help brands dress up their oatmeal. So what’s the opposite of oatmeal?

Bacon!

Bacon has a 3 step process:

1. Be bacon – be truly unique and different.
2. Cook the bacon – have a brand that gives off a great aroma
3. Eat the bacon – this is simply word-of-mouth driven by taste

This has become my professional passion and my business model – help people find the bacon in their brand, and then help them get the word out.

Simple, fun … and tasty.

Watch the Oatmeal V Bacon video