Holly Mitchell

Leadership Coach | Sales Trainer | Speaker

Holly empowers businesses and individuals to transform their sales strategies, leadership skills, and company cultures—and reach their highest potential. Her work focuses on training leaders to grow in confidence and influence; creating environments that enhance creativity, collaboration, and learning; developing a vision and strategy for success; building high-performing, cohesive teams; and increasing sales by identifying and optimizing strengths. 

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Holly spent 14 years working for large corporations, including a Fortune 100 company where she managed a $200 million portfolio. As part of her corporate career, she facilitated strategic planning with executives to deliver strong financial results, gain market share, and support futuristic buying patterns and business needs. She also pioneered new sales territories and built long-term relationships that resulted in more than $160 million in annual sales, an increase of 16% in 2019 for the 2nd largest livestock distributor in the United States. Holly then started her own business, Window Coverings of Idaho, leading it into double digit year-over-year growth through a focus on developing strong customer relationships that drive sales by referrals. She successfully sold the company and now invests in and shares her expertise with other start-ups.

Throughout her career, Holly has developed strategies around sales procedures and systems that increase efficiencies and deepen customer loyalties. She loves now sharing these strategies and her passion for selling in her roles as coach, trainer, and speaker. Her work currently centers on leadership development and sales training, with an emphasis on helping women accelerate impact and influence for career and wealth advancement. Holly is dedicated to using the full scope of her talents to deliver solutions and, through intentionality and zeroing in on strengths, helping others become the best version of themselves. 

Holly holds a Master’s in Education from the University of Arizona. 

Contact Me

EMAIL: holly@price-associates.com
PHONE: +1.208.870.8941


Four No-fail Selling Techniques October 30, 2019 Posted in: Blog, Holly Mitchell

By Holly Mitchell

Early in my sales career, I landed a golden opportunity with a high-end customer who had already identified she needed what I had to offer. All I had to do was gain her trust and become the expert in her eyes. The only thing standing between me and sealing the deal was my ability to listen, ask the right questions, and shine with confidence. I showed up to the sales meeting with all my tricks—plus information on every product I had to sell. I told her about all the different features and what I believed were the benefits. As I went on and on, I started to notice her eyes getting glassy. I was losing her attention because I wasn’t giving her what she needed.

My “almost” customer wanted me to ask her the right questions to ensure she was getting the right product for her needs. She was counting on me to understand those needs and be expert enough to give her a recommendation. I failed miserably at asking her the right questions and listening. Not only did I lose the sale, but my customer became overwhelmed by my rambling sales approach and ran the other direction to a competitor.

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Holly's Thoughts


Holly speaks on the importance of sales strategy and leadership development in every environment. Her confident presentation style leaves companies energized and empowered to reach their highest potential. 



Diversity Training

Examining differences between team members such as gender, introversion/extroversion, sensitivity, creativity, culture, and attachment.

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Leadership Development

Rapidly prepares leaders by immersing them in the 25 competencies required to be a high-performing leader.

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