I love language and words. Unfortunately, language is squishy and words are cheap. As such, words and phrases tend to become cliches way more than they become proverbs. Such is the case in business. A few weeks ago, I tackled the term “Leadership”. Today, I’m going to take a stab at scrubbing the bullcrap off two common terms …Read More
“Leadership” is likely the most cliched, over-used term of our time (Google “leadership” and you will find 212,000,0000 results). Thousands of books have been written on it. Millions are spent trying to create it. Many people think they have it but don’t. The people that wish they had it probably never will. Those that don’t know they have it didn’t pursue it.Read More
Extended conversations are a leading indicator of a brand’s relevance. Simply put, if people aren’t talking about you, you don’t exist. This is why brands (and hotel chain heiresses) are so desperate for attention. This desperation permeates advertising messages and sales pitches; too often coming across as organized begging.Read More
“Telling your story” is now firmly entrenched into the lexicon of marketing/corporate-speak. But what does it really mean?
For too many marketers, it is just another way of saying “getting our message out”. While both are important, telling stories and getting your message out are two distinctly different things.Read More
Business owners, professionals, and senior executives (and anyone that wants to be any of these) need to have more than technical skills or industry knowledge. They must also create a memorable, authentic influence on people. Here are 5 ways to do just that:Read More
Do you believe in “word of mouth advertising”?
Watch this segment of KTVB’s It’s Your Business on some of the common myths of word of mouth advertising with Justin Foster.Read More
I had another opportunity be a guest with Carolyn Holly on the “It’s Your Business” segment of KTVB’s noon news on November 18. Here are the 4 marketing trends for 2011 we talked about:
I’ve been doing some form of sales or marketing for almost 20 years. Along the way, I’ve put together thousands of marketing or sales campaigns. There has been one constant: if something is cool, it simply needs to be introduced to the marketplace. The products that were boring, confusing, complicated, a luxury, etc. required a lot of “push”. That meant money and time – on top of more money and more time. The interesting products simply took a little patience.Read More
For those who don’t know, Kellen Moore is a 4th year Jr QB for Boise State. He is 6’0″ 180-ish. Out of his uniform, he looks a little bit like Napoleon Dynamite. In his uniform, he looks like he borrowed it to go trick or treating. Last night under the enormous pressure of expectations, he was a little off – no interceptions but some poor throws and a fumble. Until the final drive – where he threw completion to a 3rd string TE and a 3rd string WR.Read More