Our guest is Rodger Price, who is an executive coach and owner of Leading by Design. Today Rodger talks to us about effective communication. He tells us why communication is an issue in most companies, and why effective communication is hard, despite the fact that most people think they’re doing it well. He gives us tips for improving communication, and talks about the importance of communicating what you say through your behaviors as well. He also stresses the importance of sharing significant messages “many different times in many different ways.”