Host Dale Dixon and Executive Advisor Ron Price continue their discussion of Futuristic Thinking, talking about how the greatest roadblock to success is ideation, and why groups struggle to come up with ideas. Ron outlines the blueprint for futuristic thinking that is presented in The Innovator’s Advantage, and talks about how he leads clients through ideation sessions that create the most innovative and creative ideas. He also gives ideas for helping your organization develop and practice Futuristic Thinking.