By Dr. Evans Baiya, success.com, December 2017
When I work with companies on innovation projects, whether it’s industry-changing new products and services or smaller-scale ideas to streamline internal processes, I often see leaders and their teams struggling to freely ideate and really dive into the brainstorm process. When they do finally get there, it’s a big aha moment, but it takes a while.
The reason is simple: When ideation isn’t second nature, it’s because company culture hasn’t been supporting it. This is understandable. In today’s fast-paced marketplace, there is hardly time for breath, let alone innovative thought and brainstorm sessions around the future of the industry, company or department. Read more.