What We Do

We help companies solve challenges and develop new ways of thinking.



Developing and attracting stellar employees.

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Discovering and developing your next big idea.

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Transforming company culture for optimal results.

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Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Get The Innovator's Advantage

The Innovator’s Advantage has transformed the innovation continuum, outlining the six stages of the process and giving algorithms to predict success. It brings together two essential components—an outlined framework and the science of skills and talent assessments—and shows you how to apply them.

Whether you are an aspiring innovator, an early-stage entrepreneur, an executive, an investor, a leader of an incubator, or an innovation consultant, this book offers you a sure-footed path for starting, developing, and achieving sustainable innovation outcomes.


What We’re Thinking

How to stay committed to your goals in 2018 February 23, 2018 Posted in: Blog

By Dave Clark

The start of a new year is usually a time of reflection for many people. Backed with tons of positive energy, they make big plans to improve themselves. These plans are created with optimism and the best of intentions.

But, the reality is most of these plans usually wither away in about two weeks. Some weren’t well thought out, others were born out of reactionary thinking or were responses to guilt from overindulgence just before the new year started.

What if you could systematically reimagine your life and improve it, one piece at a time? You can do this and it all starts with becoming committed to your goals. Read More

Just Keep Learning (Continuous Learning Series Ep. 1) February 21, 2018 Posted in: Dale Dixon, Ron Price

Today host Dale Dixon and executive coach Ron Price discuss the importance of Continuous Learning as a leader. Ron talks about how leaders can use learning to become more impactful and to surf the waves of change. He lays out the PhD approach to Continuous Learning and offers steps to create a learning strategy that works for you.

Is It Really Lonely at The Top? February 13, 2018 Posted in: Blog, Dr. Francis Eberle

By Dr. Francis Eberle

I know you have heard or read more than once that it is lonely at the top. If you believe this then it is likely you will be a lonely leader. Results of decisions do ultimately lie with the leader alone, but why does it have to be lonely?

It can start with small things. One day as a new Executive Director, I was in rush and needed to get a few copies for a meeting. I went to the copier and was interrupted by an assistant who said, “Oh don’t do that. I will do it for you from now on.” It was very nice of her and her intention was in line with her job. However, the idea that I couldn’t make my own copies was foreign and led me to wonder if I had changed. Read More

Planning and Organization: A Roadmap for Your Actions February 13, 2018 Posted in: Brent Patmos, Video

Tomorrow’s leaders will use planning and organization to cast a broad net around what might happen, and to create a plan that is robust enough to respond to the unknown. As part of The Complete Leader video series, faculty member Brent Patmos talks about Planning and Organization as one of the necessary competencies in pursuing leadership excellence.