What We Do

We help companies solve challenges and develop new ways of thinking.


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People

Developing and attracting stellar employees.

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Innovation

Discovering and developing your next big idea.

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Culture

Transforming company culture for optimal results.

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Leadership

Building high-performing leaders and cohesive teams.

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Who We Are

We are a team of advisors helping companies navigate challenges in culture, people, innovation and leadership. Our clients value our high-touch, personalized service and the diversity of our associates—who each have a career’s-worth of expertise in their respective sectors.

Many consulting firms emphasize one side of the equation or the other—profit or people. Price Associates seeks a complete approach in our work with individuals, teams and organizations.

We help companies grow and change their worlds by serving the whole organization, beginning with leaders.

I have developed many teams in my career, working with various coaches and development tools. I would recommend The Complete Leader to any team looking to gain self-awareness. You will develop tools and insights that will remain valuable through your career and even into your personal life.”

—Errik Anderson, Compass Therapeutics

Get The Innovator's Advantage

The Innovator’s Advantage has transformed the innovation continuum, outlining the six stages of the process and giving algorithms to predict success. It brings together two essential components—an outlined framework and the science of skills and talent assessments—and shows you how to apply them.

Whether you are an aspiring innovator, an early-stage entrepreneur, an executive, an investor, a leader of an incubator, or an innovation consultant, this book offers you a sure-footed path for starting, developing, and achieving sustainable innovation outcomes.

 

What We’re Thinking


The Innovator’s Advantage: A Conversation About the Creative Heart of Innovation October 18, 2017 Posted in: Courtney Feider, Evans Baiya PhD, Ron Price, Video

In this video, “The Innovator’s Advantage” authors Ron Price and Dr. Evans Baiya, and Executive Coach Courtney Feider talk about the link between Innovation and Creativity. They give tips to stop creative prohibition and discuss the beginnings of “The Innovator’s Advantage”.

Identifying Your Ideal Customer (Customer Focus Ep. 3) October 16, 2017 Posted in: Dale Dixon, Ron Price

In this the final episode of the Customer Focus series, host Dale Dixon and executive advisor Ron Price talk about understanding your ideal customer. Ron unpacks the Drucker Five, his three tips for defining your ideal customer, and ideas to align your business model with your customer. He also tells us when it makes sense to say no to a customer.

Are You a Group or a Team? October 13, 2017 Posted in: Andy Johnson, Blog

By Andy Johnson

This year we witnessed the second NBA championship in the last three years for the Golden State Warriors. In many ways, this is not surprising when simply looking at the current team roster. The team was already a who’s who of elite superstars. With the addition of Kevin Durant this season, many expected the outcome that is now franchise history, another championship. This was another instance of a so-called “dream team.” Would the Warriors, with their existing cast of superstars, be able to find room for and merge Durant into the flow? Read More

Negotiation: Agreeing To a Mutual Outcome October 10, 2017 Posted in: Video, Wade Johnson

In this short video, TCL Faculty Member, Wade Johnson gives you tools to get the results you want from Negotiation and reasons that this skill is critical to succeed as a leader.